- Client: Santa Rita Coffee Brand El Salvador. | Date: July 2015. | Category: Logo & Brand Identity / Graphic Design/ Web Design / Marketing Strategy.
"We believe coffee can tell stories."
Our objective is to provide a warm, serene brand, to offer you an inspirational atmosphere. The literal meaning of a Coffee Stain is ‘to build a nest’, we envisioned a timeless and artistic image where you are able to remember freely and comfortably. We wanted the experience of drinking Santa Rita Coffee, will be peacefully heard through the language of simplicity. Therefore, we emphasis to the values of natural, classic and familiar. Using the combination of white and Coffee Stain texture, we bring out the natural, hand-crafted aesthetic and created a visual consistency in all of the brand collaterals.-